Potency, Hubris and Susceptibility: The Disease Mongering Critique of Pharmaceutical Marketing

Selling sickness: the pharmaceutical industry and disease mongering.

There’s a lot of money to be made from telling healthy people they’re sick. Some forms of medicalising ordinary life may now be better described as disease mongering: widening the boundaries of treatable illness in order to expand markets for those who sell and deliver treatments. 2 Pharmaceutical companies are actively involved in sponsoring the definition of diseases and promoting them to bot...

[Disease mongering in neurological disorders].

“Diseases mongering”, than a simple definition would be enforced "to promote or sell disease". The main and common characteristhics of all these "diseases" is that they are amenable to treatment with drugs. So, the pharmaceutical industry redefining the concept of disease, the normal and pathological. In Neurology exploits the deepest atavistic fears of suffering and death. We select some disea...

Marketing Models and the Lucas Critique

ERIM Report Series reference number ERS-2004-080-MKT Publication August 2004 Number of pages 21 Email address corresponding author [email protected] Address Erasmus Research Institute of Management (ERIM) Rotterdam School of Management / Rotterdam School of Economics Erasmus Universiteit Rotterdam P.O. Box 1738 3000 DR Rotterdam, The Netherlands Phone: +31 10 408 1182 Fax: +31 10 408 9640 Ema...

Awareness and Attitudes about Disease Mongering among Medical and Pharmaceutical Students

Marketing Ethics and Designing a Green Marketing Process Pattern in the Pharmaceutical Industry

Background: Marketing has for many years been working to reduce environmental concerns by relying on ethics and presenting new marketing ideas such as green marketing. Therefore, the present study aimed to provide a model of the green marketing process in the pharmaceutical industry. Method: This applied research was conducted with a mixed (quantitative - qualitative) approach. In the qualitat...